Background

FrontRo is an electrostatic hi-fi speaker designed and produced by Mellow Acoustics. I was entrusted with designing the website, including branding, strategy, information architecture, and user experience design, in order to create a compelling online presence for the product.

My Contributions

1. Brand Definition: I started by defining the brand attributes of FrontRo and Mellow Acoustics to inform the visual identity and communication strategy.

2. Logos and Visual Identity: I designed the logos, selected the color palette, and created patterns that effectively conveyed the product's unique features and value proposition.

3. Information Architecture: I collected existing and new information to structure the website in a way that focused on the product. This included sections on technical information, design, reviews, and the story behind FrontRo.

4. User Journey: I designed a user journey that encouraged visitors to book a live demonstration. Since FrontRo is a custom-built hi-fi speaker, the goal was to showcase its performance in real life before promoting online sales.

Results

Through my work in designing FrontRo's website, I helped create a seamless online experience that highlighted the product's distinctive qualities and effectively guided visitors towards booking live demonstrations. This project allowed me to leverage my skills in branding, strategy, information architecture, and user experience design to craft a high-fidelity online presence for Mellow Acoustics' innovative product.